2019 Almanac report

Key findings

1. 2019 scored 4.4 out of 10 on average; 40–44-year-olds rated it most negatively.
2. Local elections and the economic crisis were remembered most; violence against women came third. For young people, femicide was among the first words describing the year.
3. The most liked ads were Zen Pırlanta with Bergüzar Korel and Halit Ergenç, Oppo with Sıla, and Haribo’s celebrity-free “white collars” ad.
4. The least liked ad by far was Rexona’s series with Orhan Gencebay, disliked especially by women and young people.
5. The year’s best brand faces were actresses: Bensu Soral (Koton), Bergüzar Korel (Zen Pırlanta) and Hülya Avşar.
6. Names of the year: Zeynep Bastık in music, International Emmy winner Haluk Bilginer in the arts, Ali Koç in business and Acun Ilıcalı on TV.
7. Expectations for the new year were basic: peace, health and economic recovery; women and young people were more positive.

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