PRAGMA Research & Consultancy aims you to make better business decisions by presenting you its pragmatic solutions. In this sense, research is a powerful tool of PRAGMA. Being scientific in research is the main goal for PRAGMA. Regarding this, PRAGMA defines the answer of your questions by designing smart research, collecting systematically data and analyzing in a clear report where you can refer anytime you need.
According to your needs, PRAGMA conducts research by the most convenient methods. The types of research conducted are presented as below:
Brands mostly aim to understand consumer behavior. PRAGMA uses scientific research methods to understand consumer habits, their purchase intentions and decision mechanisms.
- Consumer Attitudes and Behavior Research
Consumer behavior varies depending on target audience. This variability is caused by many psychological and socio-cultural factors. To affect the purchase decision of customers, brands need to analyze consumer attitudes. At this point, PRAGMA provides you insights about your target consumers.
- Current, Potential and Lost Customer Research
Brands need the loyalty of their current customers, the interest of potential customers and the trust of their lost customers to win them back. Customer research has a great importance in this sense. By this research; customer attitudes and behaviors such as customer satisfaction, loyalty, and repurchase become solvable.
- Mystery Shopping
Mystery shopping research is conducted with the aim of auditing the quality of sales point where customers interact with you. As an objective third part, PRAGMA reveals the improvement areas of your customer relations and shortcomings in compliance your quality standards.
- Customer Experience Research
Brand evaluation covers the process starting from the first sight to completion of using it. This process refers to customer experience which carries importance in the way of purchase sustainability. Interaction with the brand and customers emotional and functional experience with the brand, affect strongly their repurchase behavior. Therefore PRAGMA measures every step of customer experience and provides you pragmatic solutions.
- Consumer Segmentation Research
This research aims to segment consumers according to their demographic characteristics, consumption habits, attitudes and behavior. The importance of segmentations refers to understanding which segment your target consumers get involved in. So you can generate actions according to their needs and communicate them through necessary channels.
Brand and Marketing Management Research
All the strategies regarding creation of a brand, developing it and positioning it in the target market, requires marketing research. PRAGMA enlightens your marketing strategies with its research which focuses on customers’ brand perception, brand positioning, effectiveness of marketing activities, etc.
- Brand Perception Research
Knowing what customers think of a brand and how it is perceived by target audience are very important feedbacks for brand management. By this research, a perception map for the brand is formed. Which helps you to decide on your communication channels that you will use to reach your target audience and on your impact subjects to capture your potential customers.
- Marketing Activities Effectiveness Measurement
PRAGMA measures the extent to which marketing activities of brands that they do during their development are applied effectively. In this research, your advertisements and launch events are evaluated by pre and post tests. Thus the level of effect, the direction of effect and affected audience and of these activities are examined. The impact of viral advertisements which are trend tools of present digital era is one of the research projects under this subject.
- Brand Positioning Research
PRAGMA helps you in the way of closing the gap between your ideal position and current position. This research leads you to understand; by which characteristics of your brand you should step forward, where you position yourself against your competitors and how you should reflect your image towards your audience. By right positioning you can also clarify your brand identity.
- Concept Creation Research
Brands need to design correctly their new product/service considering their customers’ preferences before declaring it in the market. At this point, PRAGMA supports you with its concept creation research. This research refers to the examination of product packaging, service content, pricing, etc.
PRAGMA’s social research projects range from corporate reputation to the effectiveness of public services. PRAGMA strengthens social research projects by its academic approach and objective attitude. This research leads you to gain social insights about particular situations.
- Public Research
PRAGMA conducts research for public bodies and NGOs with the aim of understanding their impact on public and business communities. Public research also consists of evaluations done by civils on public services and applications.
- Corporate Social Responsibility Evaluation
Corporate social responsibility activities directly affect corporate image. This type of projects shapes the corporate perception through the eye of customers, media, business community, government, etc. At this point PRAGMA measures this corporate perception of multi shareholders and makes holistic strategic inferences.
- Corporate Reputation Research
Companies need corporate reputation research to obtain ideas about themselves through the view of their shareholders. A company demands to see its weak and strong sides comparing with its competitors. The top management of a company aims to increase their reputation by the data they receive from this research. PRAGMA generates strategies to provide effective communication between company and its shareholders.
- Public Perception Research
PRAGMA is competent to examine societal dynamics and understand public tendencies with its wide field work capacity. It interprets objectively findings of such research on the basis of sociological theories. Public perception research leads you to capture the picture of social to be analyzed.
PRAGMA comes forth in organizational research by its academic background in the field of Management and Organization. It serves organizations with the best solutions that it reveals from organizational analysis of data collected by different qualitative and quantitative methods. PRAGMA supports this research with organizational trainings and development programs and works directly with the HR and top management of organizations.
- Organizational Culture and Values Research
Organizations are born with a specific culture. To sustain the culture and carry it to coming generations, some rituals are adopted. But each generation has its own values so generations may face with conflicts among them. This may cause the organizational culture to be carried hardly. PRAGMA helps you to fix your organizational values and solve conflict of generations. Qualitative research methods such as indepth interviews and workshops are mainly used in this research.
- Employee Research
Employees are the fundamental components of an organization because they affect directly organizational performance. Therefore it is important to observe employees to keep them motivated and to increase the profitability of organization. Employee satisfaction, motivation and loyalty are the main subjects this type of inhouse research. These projects are objectively conducted by keeping personnel confidentiality and supported by academic sources.
- • Organizational Development/Training Effectiveness Measurement
PRAGMA leads you to understand the convenience of personal/organizational development programs that are applied in your organization by PRAGMA’s solution partners. By this research PRAGMA also helps you to measure the impact of these programs on positive organizational outputs such as leadership, performance, communication, etc. The pre and post tests that are conducted before and after these programs let you examine the difference created in your organization. Besides, to determine the content of training and development programs, a needs assessment is also conducted in the beginning of this development process.
Market research is conducted to describe you the current situation of the market and provide you useful hints about it. PRAGMA starts this research by examining second hand data and thus provides you commercial outputs from sectorial sources. Either you intend to enter into a new market or enlarge your current market share; PRAGMA brings out strategic insights for you by collecting data from your shareholders. At the end of this research you receive a detailed SWOT, competition or feasibility analysis.