PRAGMA Research & Consultancy

Research

Research takes experience, curiosity and discipline. With these principles we build the right research design for every question and manage the whole process, from collecting data to presenting it to decision makers.

Survey printouts and laptops on a desk

From question to decision: three stages, one team

Stage 1Data collectionQuantitative and qualitative fieldwork in Türkiye and abroad, to ISO 20252 standards.Data collection methodsStage 2Data analysisPre-analysis data checks; from frequency and difference tests to segmentation and driver analysis.Data analysisStage 3Data deliveryExecutive summary, detailed report, debrief and tables; raw data in SPSS and Excel.Data delivery

Data collection methods

Measure or understand? Most projects use both.

A participant answering an online survey on a phone

Quantitative methods

CATIComputer-assisted telephone interviews; fast, controlled fieldwork across a wide area.
CAPITablet-assisted face-to-face interviews at home, at work and at the point of sale.
CAWIOnline surveys; fast data collection with mobile-friendly questionnaires.
Online panelFast access to profiled participants through PragmaPanel.com.
Young consumers talking around a table

Qualitative methods

Focus groups6–8 participants from the target audience in a natural discussion led by a specialist moderator.
In-depth interviewsOne-to-one, unstructured interviews for personal or sensitive topics; also suited to experts.
EthnographyObserving consumers at home, at work or in store with anthropologists and psychologists.
WorkshopsStructured sessions where participants generate ideas together on a shared topic.

Types of research

Customer

Customer experienceCustomer satisfactionMystery shoppingCurrent, potential and lost customers

Brand and marketing

Brand perceptionBrand positioningConcept testingMarketing effectiveness

Consumer and market

Market researchConsumer segmentationConsumer attitudes and behaviourPublic perception

Organisation and employees

Employee satisfactionCorporate culture and valuesCorporate reputationTraining effectiveness

Reliable data, audited process

Our work is audited under ISO 20252, ISO 9001 and ISO 10002, and as an ESOMAR member we follow international research ethics.

Fieldwork quality controlInterviews are checked and inconsistent records are excluded from analysis.
Personal data securityParticipant data is processed and protected under Turkish data protection law (KVKK).
Academic perspectiveStudies designed with a scientific approach, with results you can defend.

We work beyond Türkiye too

From Europe to Central Asia and from the Gulf to North Africa, we have run research in 19 countries.

International Projects
Map showing project links from Istanbul to 19 countries

Not sure which method fits?

Describe your research need and let’s build the research design together.

Send a brief