Your research partner in Türkiye.
PRAGMA is an Istanbul-based market research and consultancy company. We turn reliably collected data into decisions, in Türkiye and in 19 countries across Europe, Central Asia, the Gulf and Africa.
We work for brands, public institutions, universities and international research agencies.
Research, consultancy and training under one roof.
ResearchQuantitative (CATI, CAPI, CAWI, online panel) and qualitative (focus groups, in-depth interviews, ethnography) fieldwork, analysis and reporting.ConsultancyStrategic consultancy and data protection (KVKK) compliance support tailored to your organisation.TrainingCorporate, individual and management training with expert partners.
What question are you trying to answer?
Customer
Brand and marketing
Consumer and market
Organisation and employees
One team from your brief to your decision meeting.
- 1BriefWe clarify the business question, decision points and constraints together.
- 2DesignMethod, sample and questionnaire built around your question.
- 3FieldworkData collection to ISO 20252 standards with quality controls.
- 4AnalysisWe interpret the data and link findings to your question.
- 5DeliveryReports, presentations and data files in SPSS and Excel.
The Türkiye leg of your global study.
We manage Turkish fieldwork for international agencies and consultancies: questionnaire adaptation, sampling, fieldwork, quality control and data delivery. We also run studies for Turkish brands entering new markets.
- ISO 20252
- ISO 9001
- ISO 10002
- ESOMAR
Academic perspective, field experience.
Our research philosophy is to turn reliably collected data into meaningful information. We enrich our solutions with an academic perspective and deliver fast, practical results with a team experienced across many sectors.
About us- 19countries of fieldwork
- 195+corporate clients
- ISO 20252market research standard
- ESOMARinternational research ethics
Dr. Cihan Tınaztepe ÇağlarGeneral ManagerGraduate studies in Social Engineering at the Sorbonne and a PhD in Management and Organisation. Teaches graduate courses and leads PRAGMA’s research, consultancy and training work.
Onur CenikanOperations Director16 years in market research. Has managed operations and fieldwork at local and international agencies, including large-scale public sector projects.
Ünzile AslanProject ManagerBusiness graduate of Doğuş University with an MA in Economic History. Has managed the Türkiye leg of global projects; specialises in real estate, retail, FMCG and finance.
Çağlar BozkurtField Manager13 years in market research. Has run fieldwork for numerous CATI, face-to-face and online studies and works on survey scripting and data analysis.
Planning research in Türkiye or the region?
Write to info@pragmaresearch.com.tr or call +90 212 942 82 72. We reply within one business day.