Türkiye’s hair care map

Key findings

1. Wavy hair dominates (50%), straight 40%, curly 10%; 60% wash their hair a few times a week.
2. Hair loss is followed by oily hair (53%) and dandruff (47%); only 3% report no problems.
3. Shampoo is near universal (95%) and conditioner used by 69%; usage falls with more advanced care steps.
4. Elidor leads shampoo and conditioner; Dyson and Philips lead styling tools and Palette hair colour.
5. Supermarkets (33%) and personal care stores (31%) lead purchases; online marketplaces are rising at 24%.
6. 96% visit a hairdresser; cutting and styling is the most common service (78%) and monthly visits the most common frequency (65%).
7. 56% say social media and influencers affect brand choice; expectations of natural ingredients and no harmful chemicals are growing.

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