2020 Almanac report

Key findings

1. 83% rated 2020 below the midpoint, with no difference between demographic groups.
2. Words describing the year: coronavirus (56%), illness (51%) and earthquake (27%); none was positive.
3. After the pandemic (85%), the Izmir earthquake (8%) and the economic crisis (5%) were most remembered.
4. The most liked ad was Hepsiburada’s “Legendary November” campaign; all of Türkiye’s mobile operators and apps such as Getir and Yemeksepeti made the top 10.
5. The most liked brand faces were Cem Yılmaz, İbrahim Büyükak and Kenan İmirzalıoğlu; young people mentioned comedians significantly more.
6. Acun Ilıcalı was by far the name of the year on TV (53%); the most mentioned person of the year was Health Minister Fahrettin Koca, for his pandemic briefings.
7. Getir was seen as the brand that did most for society during the pandemic, with its commission support for restaurants.

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