50 shades of biscuits

Key findings

1. 92% buy biscuits for themselves and 79% for their children; demand spans all ages.
2. Supermarkets (45%) lead purchase points, followed by neighbourhood shops (28%), kiosks (17%) and vending machines (10%).
3. Biscuits are kept at home (37%), in bags (24%), at the office (22%) and in the car (17%).
4. 78% eat biscuits when craving something sweet and 69% during tea or coffee breaks; evenings are the peak time.
5. Ülker (48%) and Eti (38%) are top of mind; both reach 100% total awareness, with Torku third at 95%.
6. The most eaten products are Eti Burçak (47%), Tutku (39%) and Benim’O (36%); five of the top 10 are Ülker’s and four Eti’s.
7. Trust in brands is very high (Eti 98%, Ülker 97%); 83% see biscuits as a practical way to satisfy hunger.

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