Alcohol consumption habits in Türkiye

Key findings

1. 45% drink a few times a week, 34% a few times a month and 16% a few times a year; 5% drink almost daily.
2. The main reasons are wanting to have fun (54%) and social circles (27%); economic situation (14%) and stress (6%) are lower.
3. Alcohol is mostly consumed with a spouse or partner (44%) and friends (40%); drinking alone is 12%.
4. It is consumed most at gatherings with friends (70%) and special occasions (67%), and most often at home.
5. Beer (87%), rakı (71%) and wine (65%) are the most consumed; among cocktail drinkers Margarita stands out.
6. 62% choose local and international brands equally; 26% prefer local and 12% global brands.
7. Taste (90%), alcohol content (86%) and brand (84%) are the most influential factors.

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