Demand for the “iron mask” is rising

Key findings

1. 67% rented a car at least once in the past six months; 35–44-year-olds rent significantly more often.
2. Mobile apps (58%) and websites (56%) are the most used channels; physical offices are used more by people without regular working hours.
3. Avis is top of mind (59%), followed by Garenta (35%) and Budget (33%); Avis is also the most preferred brand (49%).
4. Yolcu360 is the only platform that stands out; users do not yet clearly distinguish agencies from platforms.
5. Holidays are the main motivation (61%); rentals peak in summer (47%) and for intercity trips (71%), most often weekly (59%).
6. Experience with the brand (76%) and customer reviews (70%) drive choice; hygiene and a reliable agency are the top criteria (96%).
7. Renting is easy for most (83%); paperwork is the main difficulty (62%) and delivery to the door the top expectation (34%).

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