Key figures

  • 50%Will spend on their child this 23 April
  • 49%Most chosen gift: toys
  • 33%Will shop on online sites
  • 54%Will attend school or municipal events

Key findings

  1. Half plan to spend; those who will not say they do not see it as a spending occasion (33%), already spend constantly (32%) or find it unnecessary (26%).
  2. Toys (49%) lead spending, followed by books and educational materials (32%) and clothing (25%); electronics (8%) and restaurants (1%) come last.
  3. Most preferred brands: Toyzz Shop for toys, D&R for books, LC Waikiki for clothing, Samsung for electronics and Burger King for restaurants.
  4. Online sites (33%) are the first stop, followed by chain stores (25%), boutiques (17%) and supermarkets (15%); Instagram sellers remain niche (10%).
  5. 54% will attend official events, 27% will take their child to a theatre, concert or festival; 12% do not celebrate the day.

About the research

Method
Online survey, PRAGMA Panel
Date
April 2025
Sample
1,000 participants

Pages from the report

Download the full report (PDF, in Turkish)