Key figures

  • 59%Top-of-mind centre: Isfanbul
  • TRY 80–90Average spend per visit (2019)
  • 3 hoursAverage time per visit
  • 64%Go with their parents

Key findings

  1. Isfanbul is far ahead in unaided recall (59%), even higher in the AB group; Kidzmondo (17%) and KidZania (16%) follow.
  2. Isfanbul stands out for its size and range of activities, while most other centres are in shopping malls.
  3. Parents also prefer Isfanbul most, followed by FunLab (21%), KidzMondo (7%) and KidZania (6%).
  4. Children’s entertainment centres are visited once or twice a month on average; spending rises with the child’s age.
  5. Reasons for choice: activities the child loves, a large play area and easy access.
  6. Safety is the top criterion for parents, variety of games for children; popularity and being in a mall matter least.

About the research

Method
Consumer survey
Date
Marketing Türkiye, December 2019
Sample
Parents with children
Partner
Marketing Türkiye

Pages from the report

Download the full report (PDF, in Turkish)