Combi boiler market research

Key findings

1. DemirDöküm (94%), Baymak (90%) and Vaillant (87%) lead total awareness.
2. Women remember Arçelik significantly more; Arçelik, Beko and Bosch are better known among the young, Baymak, Vaillant and Buderus among over-40s.
3. DemirDöküm (22%), Vaillant (16%), Baymak (15%) and E.C.A. (12%) dominate usage.
4. Users are satisfied with their boilers (4.2/5); satisfaction is highest for smaller brands Protherm and Ferroli.
5. Dealers (75%) are by far the main channel, with DIY stores second; the A group buys online more.
6. Boilers are replaced every 6–10 years on average and serviced once or twice a year.
7. Durability and reliability are the key criteria; price, design, size and condensing are below average.

• Page 1
• Page 2
• Page 3