Digital gaming research

Key findings

1. 85% play on mobile, 74% on consoles and 69% on computers; 46% of PC players have a dedicated gaming computer.
2. PlayStation (53%), Google Play (50%) and the App Store (34%) lead platforms; Steam leads on PC.
3. Action (73%) and adventure (60%) are the favourite genres; high school students prefer action, working adults over 35 adventure.
4. PUBG is the most played game on phones, consoles and PCs; Zula is the only Turkish game on the list.
5. Players spent TRY 104 on PC games and TRY 163 on mobile games over six months on average (2020); 70% pay with their own credit card.
6. HP (22%) and Lenovo (20%) lead gaming PCs and Logitech (46%) accessories; Turkish brands Monster and Casper are in the top four.
7. Soft drinks are the most consumed during play (60%), with Coca-Cola far ahead at 41%; 55% remember in-game ads, Trendyol most of all.

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