Türkiye’s fathers and their brands

Key findings

1. Children and spouse rank first and second among life priorities; financial gain is near the bottom. Emotional and spiritual values come before material ones.
2. Smoking is the most common bad habit (47%), followed by unhealthy eating (30%) and overeating (23%); 32% say they have none.
3. 22% exercise regularly; younger fathers and the A group think both they and their children eat more healthily.
4. Instagram (90%), Facebook (83%) and YouTube (77%) are the most followed platforms; over-45s use Facebook more and over-50s YouTube.
5. Fatherhood brings anxiety (51%), stress (36%) and happiness (35%); negative feelings are stronger among young and middle-aged fathers.
6. Fathers’ hope for their children’s future is higher for the world (3.4/5) than for Türkiye (2.9/5).
7. Fathers’ brands: Ülker and Eti in food, Coca-Cola in drinks, Garanti BBVA in banking, LC Waikiki in clothing, Migros and A101 in retail, Samsung in electronics, BMW in cars.

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