Insurance sector research

Key findings

1. Best-known products: private pensions (88%), comprehensive car insurance (87%) and private health insurance (84%).
2. Insurance is associated with security (42%) and health (15%); seeing it as a basic need increases with age.
3. Compulsory earthquake insurance (35%) is followed by comprehensive and third-party motor insurance (30% each); 29% have no insurance, mostly 18–24-year-olds.
4. Private health (34%) and private pensions (26%) are the products people most expect to buy.
5. AXA is the most used insurer for private policies (25%); Anadolu Hayat leads pensions (53%) and Aksigorta comprehensive car insurance (37%).
6. Sompo Sigorta, Allianz and AXA Sigorta lead satisfaction among current customers.
7. Customer communication, brand reliability and coverage are the most important criteria when choosing an insurer.

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