Insured life

Key findings

1. For one in four, insurance brings health to mind; for white-collar workers it first means social security (SGK).
2. 86% see insurance as a basic need regardless of income, and this view grows stronger with age.
3. Compulsory earthquake insurance is followed by third-party motor (33%), comprehensive and private health (30% each); the uninsured are mostly 18–24 and in Izmir.
4. Private health (34%) and pensions (26%) are the most expected future purchases; the main barrier is affordability (48%).
5. AXA Sigorta leads overall preference (34%); choice depends on the type of insurance (Anadolu Hayat for pensions, Allianz for complementary health and life).
6. Allianz, Mapfre and Sompo Sigorta achieve full satisfaction among their customers; AXA Sigorta follows closely at 94%.
7. Customer communication, brand reliability and coverage are the key criteria; 45–54-year-olds rely more on recommendations.

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