Mothers’ choice

Key findings

1. Children rank first and spouses second, regardless of socio-economic group or region; younger mothers value private life and friends more.
2. Anxiety is the strongest feeling motherhood brings; middle-aged mothers feel it most, while 45–54-year-olds feel happier.
3. Mothers are less hopeful about the world’s future than about Türkiye’s.
4. Mother’s Day matters moderately, but only 3% want no gift; clothing (64%), small appliances (60%) and flowers (55%) are most wanted. They expect discounts and promotions from brands.
5. Favourite brands: Zara and LC Waikiki in clothing (27% each), Arzum and Karaca in small appliances, Nike in shoes (39%), L’Oréal in cosmetics (26%).
6. For children’s clothing, LC Waikiki is far ahead (66.5%), followed by Koton and DeFacto.
7. Migros (61%), BİM (47%) and A101 lead grocery shopping.

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