Key figures

  • 42%Category with the biggest rise: clothing and footwear
  • 36%Top shopping trigger: spring campaigns
  • 19%Spring clothing leader: LC Waikiki
  • 1,000Participants

Key findings

  1. Clothing and footwear (42%) are followed by personal care (17%), healthy/organic food (15%) and holiday planning (12%).
  2. Campaigns (36%) and the holiday season (34%) trigger shopping most; warmer weather (20%) and new-season products (10%) lag behind.
  3. LC Waikiki leads spring clothing (19%), followed by H&M (17%), Mango and Zara (15% each) and Bershka (11%).
  4. Spring does not send everyone out: one in three eats or drinks out only once a month; 11% go out several times a week. The average is once every 1.5 weeks.
  5. A101 leads grocery (38%) ahead of BİM (20%); Sephora leads personal care and Nike sport (20% each), and Bingo cleaning (22%).

About the research

Method
Online survey, PRAGMA Panel
Date
Spring 2025
Sample
1,000 participants

Pages from the report

Download the full report (PDF, in Turkish)