Tea consumption habits research

Key findings

1. Tea is far ahead among hot drinks; coffee is second, Turkish coffee third and herbal teas fourth.
2. Tea (43%) and herbal tea (41%) are seen as the healthiest hot drinks.
3. Tea brings to mind happiness and Çaykur (12% each), Rize and enjoyment.
4. Çaykur (40%) and Lipton (36%) together make up 76% of preferences; Doğuş Çay (8%) is third.
5. Biscuits (25%) and cake (13%) are replacing the classic tea and simit pairing; simit is third at 11%.
6. Despite new technology, 90% still brew tea in a teapot; Istanbul prefers brewed tea, Izmir and women prefer tea bags more.
7. Herbal tea drinkers mainly want to speed up metabolism (27%); sage, green tea and linden are most consumed. Organic and additive-free is the top expectation from a new tea.

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