Key figures

  • 82%Use more wet wipes due to the pandemic
  • 95%Expect new habits to continue
  • 75%Total awareness of Selpak
  • 7 in 10Say sustainability affects their usage

Key findings

  1. Pocket tissues and wet wipes are bought daily; napkins, boxed tissues and paper towels weekly; toilet paper monthly.
  2. Hypermarkets (36%) and discount stores (33%) are the main channels; one in five buys online.
  3. Availability and value for money are the main criteria; advertising matters least (61%).
  4. Solo (35%) and Selpak (33%) are top of mind for dry tissue paper; Selpak, Solo and Papia lead total awareness.
  5. Selpak has the highest preference of any category in pocket tissues (54%) and shares the lead with Solo in toilet paper.
  6. Sleepy leads wet wipes on every measure: top of mind (31%), awareness (84%) and preference (30%).
  7. Quality is the first criterion in brand choice, linked to water resistance, absorbency and softness.

About the research

Method
Consumer survey
Date
Marketing Türkiye, November 2021
Partner
Marketing Türkiye

Pages from the report

Download the full report (PDF, in Turkish)