Consumer and market
Consumer attitudes and behaviour research
Understand how, when and why consumers choose, buy and use products in your category.
Send a briefWhat consumers say and what they do do not always match. Good decisions require understanding how consumers see the category, how they buy and use products, and why.
We measure the “what, when, where and how often” quantitatively and explore the “why” with qualitative and ethnographic methods, observing consumers at home, at work or in store.
Questions this research answers
- How do consumers decide in our category?
- Where, how often and at what price do they buy?
- How and when do they use the product?
- What triggers and barriers shape behaviour?
- How are habits changing?
Methods we use
Usage and attitude (U&A) surveys
Ethnographic observation
In-depth interviews
Focus groups
Purchase journey analysis
What you receive
- Category usage and buying profile
- Decision process and triggers
- Opportunity areas
- Product, channel and communication guidance
Frequently asked questions
A foundational study measuring awareness, usage, buying habits and attitudes in a category.
Our anthropologists and psychologists observe and interview participants in their natural setting, with consent.
Yes; quotas for region, age, gender and socio-economic status make it representative of Türkiye or your audience.
Let’s design the right study for your question.
Tell us briefly what you need; we reply within one business day.