Consumer and market
Public perception research
Measure how society views an issue, an institution or a policy, with representative samples and careful question design.
Send a briefHow society views an issue, institution or policy directly shapes the strategies of public bodies, NGOs and companies. Measuring it requires neutral question design and representative sampling.
We apply social research methods with academic rigour: unbiased questions, samples representing Türkiye or the target region, and interpretation with demographic breakdowns, giving a solid base for policy, awareness work and communication.
Questions this research answers
- How does the public perceive and understand the issue?
- How does perception differ by age, region and SES?
- How was a policy or campaign received?
- Which messages raise awareness best?
- How is perception changing over time?
Methods we use
Representative surveys (CATI, CAPI)
Focus groups
In-depth interviews
Workshops
Tracking studies
What you receive
- Perception and awareness indicators
- Demographic and regional breakdowns
- Message recommendations
- Public summary report
Frequently asked questions
Yes, for public bodies, municipalities, universities and NGOs.
Yes; for public releases we prepare summary reports including the methodology.
With anonymity, an appropriate interview mode and ethically designed questions.
Let’s design the right study for your question.
Tell us briefly what you need; we reply within one business day.