CAPI – PAPI (Face to face Interviews):

CAPI (Computer-assisted personal interviewing) and PAPI (Pencil and paper interview) are two types of face to face interviews applied by a structured survey. Interviews may be conducted at home, in office, on street or in sales point depending on the content of research.

Quantitative

• PRAGMA trains its interviewers on the field before each project.
• Questionnaires are validated by pilot study and set ready to be conducted before a project starts.
• Reliability of research is provided by controlling 30% of the interviews. The controlling is realized by calling the participants and checking randomly the answers of several items in the survey.
• PRAGMA has a wide field network, so it is capable of conducting face to face interviews in all the cities of Turkey.

CATI (Computer-assisted telephone interviewing)
It refers to surveying on telephone by interviewers in a CATI center.

• PRAGMA trains its interviewers on the field before each project.
• Questionnaires are validated by pilot study and set ready to be conducted before a project starts.
• Interviews are automatically recorded by the approval of participants and can be re-listened anytime.
• Projects that are realized with CATI method can be pursued during the field work and quotas can be checked by clients.

CAWI (Computer-assisted web interviewing):

In recent years, the rate of online surveying has increased parallel to communication technology. Surveys are embedded into electronic links which are shared with participants by emailing. PRAGMA benefits from local and international consumer panels, thus it is capable of reaching out to large samples.

• Questionnaires are validated by pilot study and set ready to be conducted before a project starts.
• Each step of field work can be pursued by clients.
• It provides cost and time advantage.

Mystery Shoppers :

It refers to the evaluation of sales points’ quality standards and customer representatives’ performance by professional customers. This research leads you to understand;

• Where you are in terms of service quality.
• To what extend your employees adapt your corporate culture.
• Your improvement areas in the way of increasing your service quality.
• How to generate your strategic actions about customer satisfaction and
• How to raise your customers’ loyalty.