Back-to-school basket under pressure

Key findings

1. 85% of participants’ children attend state schools; 52% of those considering a change plan to move to a private school, mainly for “better education”.
2. Families who spent TRY 1,506 on average last year plan a similar budget; with inflation, fewer products fit in the basket.
3. Basket staples: stationery (96%), clothing (90%), school items (87%) and hygiene products (76%).
4. Product quality and price top the criteria; value-for-money products have become essential.
5. 64% of parents prefer physical stores to see products up close; online, Trendyol (92%) and Hepsiburada (84%) lead.
6. Faber-Castell, Adel and Mikro are the best-known stationery brands and the preferred ones too (95%, 46%, 38%); awareness drives the category.

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