Key figures
- 4Focus groups (students and parents)
- 7–8 hoursDaily study time including tutoring
- TRY 1,500School spending per child stated by parents (2018)
Key findings
- Parents’ biggest concern is constant change; placement rules that change almost every year tire both families and students.
- School lessons are seen as insufficient for exam preparation, creating a sense of inequality for families who cannot afford private tutoring.
- High school students and parents in particular want the curriculum to be more aligned with exams.
- Without compulsory exams, students would like more sports (taekwondo, archery) and arts (drama, music).
- Students’ suggestions: abolish exams, stop rote learning, teach through discussion and let everyone progress in what they are good at.
- Books are the largest school expense; stationery is mostly bought at wholesale and discount supermarkets.
- Brand sensitivity is strongest for pens (Faber-Castell); for non-uniform clothing, LC Waikiki is preferred for price and range.
About the research
- Method
- Qualitative research – focus groups
- Date
- August 2018
- Sample
- Four focus groups with primary, middle and high school students and mothers
- Partner
- The Brand Age
Download the full report (PDF, in Turkish)