Key figures

  • 88%Spend specifically for Eid
  • 83%Influenced by holiday discounts
  • TRY 4,052Average holiday budget for clothing
  • 85%Will visit elder relatives

Key findings

  1. Eid is associated most with happiness and peace (39%), followed by togetherness (18%) and holidays (13%).
  2. Chocolate and sweets (88%) and clothing (83%) attract the most spending; travel 36%, restaurants and cafés 29%.
  3. The average budget is TRY 4,052 for clothing and TRY 1,270 for chocolate and sweets.
  4. 62% do their Eid shopping one week before the holiday.
  5. LC Waikiki, Coca-Cola and Ülker have the most remembered Eid ads; LC Waikiki is also the top gift brand.
  6. On social media people most want to see discounts and campaigns (43%) and Eid-themed ads (30%).
  7. Baklava is the essential of the holiday table (82%), followed by chocolate and confectionery (69%), milk desserts (51%) and Turkish delight (49%).

About the research

Method
Online survey, PRAGMA Panel
Date
2025
Sample
1,000 participants

Pages from the report

Download the full report (PDF, in Turkish)