Türkiye’s fathers get a digital makeover

Key findings

1. “Father” first brings to mind responsibility (17%); younger fathers think of compassion, and protection grows with age.
2. Fathers describe themselves as fun, easy-going and responsible; traditional and authoritarian traits are in the background.
3. The economy is the biggest challenge in raising children (68%), followed by spoilt behaviour (9%) and social media (7%).
4. Healthcare (78%) and finance (77%) are the sectors fathers most want for their children; employers named include the Ministry of Health, Acıbadem, Eczacıbaşı, Akbank, Koç Holding, Turkcell, Turkish Airlines and Netflix.
5. Fathers trust Ülker (65%) and Eti (54%) in food and LC Waikiki (59%) in clothing; Samsung and Apple are neck and neck in technology.
6. Supermarkets lead shopping (40%); Trendyol is the top e-commerce site.
7. Instagram (90%) and Facebook (80%) are the most followed platforms; 80% share a hobby with their children, most often travel (43%).

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