Brand and marketing
Brand perception research
Find out how your brand is known, perceived and preferred against competitors, and which associations to strengthen.
Send a briefA brand is the sum of associations in consumers’ minds. How well it is known, how it is perceived and how often it is preferred show the real return on marketing investment.
We measure the brand funnel from awareness to preference, reveal the attributes your brand is linked with and how these differ from competitors, so communication and positioning rest on solid data.
Questions this research answers
- How well known is our brand; are we top of mind?
- Which attributes do consumers associate with us?
- Where do we lose people between awareness and purchase?
- What are our strengths and weaknesses versus competitors?
- How strong is the emotional bond with our audience?
Methods we use
Brand funnel
Spontaneous and prompted awareness
Image and association analysis
Perceptual mapping
Focus groups
What you receive
- Brand funnel and conversion rates
- Image profile vs competitors
- Perceptual map
- Communication recommendations
Frequently asked questions
A baseline before a new communication period, followed by regular tracking to see the change.
Usually. Focus groups uncover the language of associations; surveys measure how widespread they are.
Typically 4 to 8 brands, depending on the category.
Let’s design the right study for your question.
Tell us briefly what you need; we reply within one business day.