Brand and marketing
Brand positioning research
Find the space your brand can own in the market and test positioning options before you invest in them.
Send a briefStrong positioning means a brand can say in one sentence what it stands for and why it should be chosen. Without it, communication scatters and price competition becomes inevitable.
We map the category through consumers’ eyes, identify the spaces competitors own and the ones left open, then test alternative positioning options with the target audience to choose the most credible and distinctive one.
Questions this research answers
- Which needs in the category are unmet?
- Which spaces do competitors own?
- Which position can our brand credibly hold?
- Which positioning option resonates most?
- How would repositioning affect current customers?
Methods we use
Category and need mapping
Perceptual mapping
Concept tests
Focus groups and in-depth interviews
Segmentation
What you receive
- Category perception map
- Opportunity spaces
- Test results of positioning options
- Recommended positioning with rationale
Frequently asked questions
Yes; for new brands the category map and concept tests carry more weight.
Yes, we can develop and test the options together with your creative agency.
It depends on scope; a study with qualitative and quantitative phases usually takes a few weeks.
Let’s design the right study for your question.
Tell us briefly what you need; we reply within one business day.