Brand and marketing
Marketing and advertising effectiveness research
Measure whether your campaigns are seen, remembered and change behaviour, and learn where your budget works best.
Send a briefKnowing which part of the marketing budget works is every marketer’s core question. Being seen is not enough: a campaign must be remembered, attributed to the right brand and change attitudes or behaviour.
We measure campaigns before and after airing, showing their effect on recall, message take-out, liking, brand attribution and purchase intent, and which channels performed best.
Questions this research answers
- Did the campaign reach and stay with the audience?
- Was the message understood and linked to our brand?
- Did it change perception and purchase intent?
- Which channels worked best?
- What should change next time?
Methods we use
Pre-test and post-test
Campaign tracking surveys
Ad recall and attribution
Channel comparison
Focus groups
What you receive
- Campaign effectiveness KPIs
- Message and creative evaluation
- Impact by channel
- Recommendations for the next campaign
Frequently asked questions
Yes; a pre-test measures clarity and impact so the creative can be revised.
Yes; digital and traditional media can be compared in the same study.
If you share it, results can be interpreted together with sales data.
Let’s design the right study for your question.
Tell us briefly what you need; we reply within one business day.