Organisation and employees
Corporate reputation research
Measure how customers, employees, investors and the public see your organisation, and manage reputation with data.
Send a briefCorporate reputation is the combined perception of customers, employees, investors, suppliers and the public. A strong reputation builds trust, protects in a crisis and attracts talent.
We measure how each stakeholder group sees you in one framework, compare your reputation with competitors on dimensions such as quality, leadership, workplace, responsibility and financial trust, and identify key drivers and risks.
Questions this research answers
- How do stakeholders see us?
- Which dimensions drive our reputation?
- How do we compare with competitors?
- Do stakeholder groups differ?
- What are our reputation risks?
Methods we use
Stakeholder surveys
Opinion leader and expert interviews
Reputation dimension measurement
Competitor benchmarking
Tracking
What you receive
- Reputation profile by stakeholder
- Reputation drivers
- Competitor comparison
- Risks and communication guidance
Frequently asked questions
Depending on objectives: customers, employees, partners, investors, media and the public.
Yes; comparatively if pre-crisis data exists, otherwise as a current-state measurement.
Usually once a year.
Let’s design the right study for your question.
Tell us briefly what you need; we reply within one business day.